About.

The workforce didn’t change overnight. It has been evolving for years — as middle management thinned and organizations restructured how work gets done.
AI is not the origin of that change. It is the accelerant. The market is structurally different.
Dana K. Michel

Leadership.
Dana K. Michel, Principal

I work with executives in transition and professionals repositioning their experience for what comes next. My clients have included PepsiCo, Chubb Insurance, Boys & Girls Club, and Harlem Commonwealth Council.

After nearly a decade at Salesforce, supporting large institutions through technological transformation and change management, I founded the firm to address a structural shift: The people inside organizations must now adapt as fast as the systems around them.
My clients have included PepsiCo, Chubb Insurance, Boys & Girls Club, and Harlem Commonwealth Council.
If you’ve spent years building experience, the answer is not to start over. It is to realign. That means identifying what still holds value, understanding where demand has shifted, and repurposing your experience in a way the market can use. It also requires reframing how that value is understood — making it visible, clear, and actionable. Experience alone is no longer enough. It must be translated.

My Point of View

If you’ve spent years building experience, the answer is not to start over. It is to realign. That means identifying what still holds value, understanding where demand has shifted, and repurposing your experience in a way the market can use. It also requires reframing how that value is understood — making it visible, clear, and actionable. Experience alone is no longer enough. It must be translated.

How I Work.

Direct. Focused. Applied.

Each engagement combines strategy and execution to:

  • Pressure-test decisions
  • Refine positioning
  • Move forward with clarity
Because in this market, standing still is not neutral — and if you’re at an inflection point, the next move matters.

This is not traditional coaching. This is strategic repositioning in a workforce being reshaped by AI — grounded in real operating experience. I lead all client engagements.

AI Implementation

What This Is

This is not traditional coaching. This is strategic repositioning in a workforce being reshaped by AI — grounded in real operating experience. I lead all client engagements.

What are you looking for?

The RePositioning

Lost Time Is Lost Money.

This Is a
Hiring Reset.

Biweekly hard truths and clear direction from Dana K. Michel on navigating career and workforce disruption the way nobody else is talking about it.
Biweekly. No fluff. No spam.